Monday, July 23, 2012

The Power of Listening

As an UnFranchise® Owner, having the ability to listen is essential to the business. I don’t mean selective listening—like tuning out your spouse when they ask you to take the trash out or pick up the dry cleaning. I’m talking about the kind of listening that can take your business to the next level.
 
In the UnFranchise Business, there are two things you should listen to that will grow your business more than anything else—audios and your Preferred Customers (PCs) and prospects’ needs.

Audios are a great way to gain insight and inspiration from Market America’s leaders. From business building to motivation, there is an audio to fit every need. Listening to these useful soundbytes will also build your confidence and knowledge base  for your business. They are a great tool for teambuilding as well: gather your team, select a few audios to listen to as a group, and discuss key points.

If your business partners see you listening and learning, they too will want to put in this small effort that will yield great results for their business.

If you were at the World Conference in Miami this past February, then you heard JR when he said we have two ears and one mouth, so we can listen more than we speak. This absolutely works in your favor as an UnFranchise Owner. The best thing you can do for your prospects and PCs is to listen. If you know someone who needs extra income, is looking for a better job, or wants to start their own business, take the time to listen to them. Little do they know, they’re already a prospect for your UnFranchise Business. By carefully listening to their needs, you have the opportunity to introduce them to the business.

The same is true with your PCs. If they need a certain product or are interested in something in particular, take the time to listen. Then, as their Shop Consultant, find exactly what they’re looking for. When you find it—through ma-branded products or Partner Stores—you will establish credibility and goodwill with them. By establishing this rapport, they will return to you for your advice again and again.

Take the time to listen, and watch your UnFranchise Business grow to the next Pin Level!

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