Four Tips to get a Conversation Going

As a Market America UnFranchise^® Owner, I am desired to share our business with the world! You can find contacts, potential customers and business partners almost anywhere you go, but finding creative ways to get the conversation flowing is sometimes  a challenge. Do you follow the three foot rule, sharing the business with everyone in close proximity to you? The idea may seem daunting, but here are some tips for making it easier:

 

 

Let Them Talk
While you may be excited to jump straight into the business and share all of our wonderful products with a new acquaintance, make sure you allow them the time to talk first. Learning a little bit about someone is definitely an advantage that you can use later, as you relate our business to their specific strengths and weaknesses.

Be Prepared
Once you’ve had the opportunity to mention Market America to someone, they’re going to ask you to explain who we are and what you do. Seasoned business owners have a set dialog that can explain our business in under two minutes! If someone asks you tomorrow, “What is Market America,” are you prepared to explain?

FORM
The FORM method is a great way to direct a conversation with a new prospect. It’s easy!
F- Talk about Family
O- Talk about Occupation
R- Talk about what they do for Recreation
M- Talk about Money
This allows you to control the conversation so that it doesn’t jump into business too quickly.

Follow Up
It’s great to hand out business cards to new contacts, but make sure that you get their contact information as well. This allows you to follow up 24-48 hours later to discuss meeting. There’s never an excuse not to follow up, so do it every time!

Want to know more? Follow me!

Sell the Secret of Energy

When building a business, days spent “off” are few and far between. Now more than ever, the secret to staying on the go is energy. Energy to think, talk and act more quickly, more accurately and more completely.

 

In today’s working world, the mind has outrun the muscle, and brain power is perhaps the most important tool for success. Stimulants like coffee and energy drinks can help boost mental activity for a short while, but too often they cause an increase in fatigue during the crucial afternoon hours, when it can be most important to push through. For greater success, a better source is needed.

Enter Isotonix ® Acai Advanced Energy and Antioxidant Formula — an isotonic-capable dietary supplement made from a unique combination of açai berries, guarana, yerba maté, mangosteen, pomegranate, green tea and essential amino acids. While other energy products might provide a quick kick, Isotonix® Acai Advanced Energy and Antioxidant Formula helps provide you with lasting, steady energy!*

Isotonix Açai Advanced Energy and Antioxidant Formula helps the body and mind stay energized, alert and active while also providing a sound antioxidant formula. By providing natural stimulants, tapping into the body’s own metabolic drive with vitamins, minerals and amino acids and helping to fight off free radicals, Isotonix Açai Advanced Energy and Antioxidant Formula sets itself apart from other energy supplements on the market.*

Primary Benefits of Isotonix® Açai*:

• Increases energy*
• Promotes cognitive health*
• Helps improve mental focus*
• Helps improve memory*
• Provides strong antioxidant protection*
• Helps maintain cardiovascular health*
• Helps maintain healthy cholesterol levels*
• Supports immune functions*
• Promotes Helps maintain healthy blood sugar levels*
• Supports weight control*

The benefits of Isotonix Açai Advanced Energy and Antioxidant Formula can be appreciated by customers looking for a way to boost their energy levels. Let’s face it: who isn’t looking for more energy and focus, along with proven health support? With Isotonix Acai Advanced Energy and Antioxidant Formula, you’ve got the secret to sustained energy — help to grow your business by letting others in on it!*

Now that you’ve learned the secret for newfound energy, how do you plan to use it?*

*These statements have not been evaluated by the Food and Drug Administration. This product(s) is not intended to diagnose, treat, cure or prevent any disease.

Apple or Android: Who is Winning the Mobile War?

Last month, Apple announced the iPhone 5, a predicted game changer in mobile technology. While some applauded Apple’s latest efforts, others believed that they fell short. Meanwhile, the Android crowd has been anxiously waiting for the release of Jelly Bean.  Though choosing your phone is a matter of personal preference, here are our thoughts on iOS and Android:

 

 

Apps
iOS is a great choice for those who want to play games on their phone, as the App Store has the largest library of games available. When considering non-entertainment apps, both the App Store and Google Play offer great choices. While the App Store has a broader offering, apps bought for Android can interact a bit more freely with your phone. Google Play runs efficiently on Android devices, while the App Store can be a bit clunky on older iPhone models.

Maps
Apple has gotten a lot of flak lately for their ill-designed Maps feature on iOS 6. Put simply: it wasn’t great before and it simply hasn’t gotten better. Google Maps for Android is much more accurate and easier to use. I’m an Android user-turned Apple user and the one thing that I miss about my old phone is the navigation capabilities. Apple has issued an official apology for the latest rendering of Maps, so we’ll see if they’re able to step up their game by the time the next update is released.

Customization & Intuitiveness
Both iOS and Android have great user interfaces, though it would certainly be an adjustment to switch from one to another. If you’re looking for customization on your home screen or anywhere else, Android has the clear advantage. You aren’t able to customize much on an iPhone without jailbreaking it. However, because iOS is highly intuitive, straight-forward and doesn’t allow for customization, it has a much easier learning curve.

Updates
While Android’s Google Maps beats iOS Maps by a landslide, iOS returns with a vengeance when it comes to updates. When iOS 6 was released a couple of weeks ago, it was immediately available to all iPhone users. How long will it take for all Android users to have Jelly Bean on their phones when some of them still don’t have Ice Cream Sandwich? This conversation is going to make me hungry!

Though many more comparisons can be drawn between iOS and Android, it’s best to leave the discussion here. Both iOS and Android are great operating systems, and Windows is also becoming a growing force in the mobile marketplace. One may be more useful to a certain demographic than the other, but they are all strong contenders in the mobile market.

What do you think? Love your Android? Die-hard Apple fan? There’s one thing we can all be thankful for: the SHOP.COM Mobile App is available on both iOS and Android!

Leading the Parade: Steve Ashley Speaks to Industry Leaders at Executive Summit

Market America’s Vice President of Mobile and Social Products, Steve Ashley, spoke to a group of industry experts last week at the Cross-Channel Retail Executive Summit – held by RIS News in San Antonio, TX. The conference brought together some of the top executives in the retail industry, who held high-level discussions related to the latest strategies and tactics they’ve have adopted to engage with consumers in the digital age.

 

Top companies such as Target, Oakley, and Buy.com sent delegates to speak at this exclusive gathering, offering their expert insight and analysis on various topics related to marketing, retailing and merchandizing. As the leaders of the social shopping revolution, SHOP.COM was well represented by our very own expert, Steve Ashley.

Steve spoke at length about the ways SHOP.COM and Market America have been able to effectively leverage our social media presence to help form stronger connections with our online audience. He also offered his insights into not only the proper way to build a social media department, but how to effectively execute social media campaigns that help build awareness for our brands while also helping our Shop Consultants and UnFranchise^® Owners grow their businesses.

“Having the opportunity to speak to such a distinguished crowd was a true honor,” said Ashley. “The concepts discussed at this conference will have a profound impact on the industry, so it’s important that SHOP.COM’s voice is heard loud and clear. We’ve worked hard to become trendsetters in the industry, and I have every faith that SHOP.COM will continue to lead the social shopping revolution for years to come.”

As a social shopping company on the cutting edge of technology, staying on top of the latest social media trends is a vital component of our success. That’s why we’re so fortunate to have an industry leader like Steve Ashley at the helm of our social media department.

What would you like to know about social media? Comment to share your questions with us!

Loren Ridinger Shares with The Huffington Post

Loren RIdinger is making headlines in the Huffington Post  – as an author! As a regular contributor to this well-known news and information resource, Loren’s spreading the word about Market America and supporting the ma brand by sharing her advice. With two new contributions, Loren is opening up with some advice near and dear to her heart, both as a mother and as someone who has faced a serious health issue. You can catch these great articles for yourself.

 

The Power of Positive Thinking: Taking Charge of Your Attitude: As an advocate for taking charge of your health care, Loren has a lot to say about ways to take an active role in promoting your wellness. Now, she’s sharing her experiences and tips for using a positive attitude to support your own well-being.

Facing the Truth: Determining the Warning Signs of a Bully: Loren Ridinger isn’t just an entrepreneur, fashion icon and innovator – she’s also a mom. New technology has increased the intensity, frequency, and invasiveness of bullying, Loren gives you her advice on how to identify if your child is being bullied, and what to do about it.

Whether you’re curious about how positive thinking can impact your life or you’re concerned about bully in your child’s life, these two articles on the Huffington Post are great reads. Be sure to LIKE these posts on Facebook, and Share them through your social networks (Facebook, Twitter and Google+) to spread the word to your friends. Just click “Like” or “Share” in the “Share this story” box on the article page!

You can use Loren’s expertise and advice to help prospective business partners know that Market America is more than just a business – it’s a community of entrepreneurs led by great minds, like Loren Ridinger.

What’s your favorite advice from Loren?

Create a Shopping Annuity for Yourself

When Market America acquired SHOP.COM, we did it for more than just a great, memorable domain name. SHOP.COM came with incredible features that complement some of the greatest aspects of Market America’s UnFranchise® Business System. One of these great features – My List – is a key part of taking advantage of the most powerful paid-to-shop program Market America offers: the Shopping Annuity.

 

The idea of getting paid to shop is a powerful one. We all know what the Cashback program is – the incredible system of getting paid to buy items you want and need on SHOP.COM. But how does that affect Shop Consultants? How can this Shopping Annuity be even more powerful than Cashback? Just what is the Shopping Annuity?

The Shopping Annuity is simple. Simply put, it’s the side effect of being a product of the product. It’s what you’re creating each and every time you shop from your own business, from yourself.

How does SHOP.COM help? In addition to brand recognition, new customers, and an improved shopping site, SHOP.COM’s My List feature allows you to create saveable, customizable lists of the products you want, need and use on a regular basis. It makes weekly grocery shopping as easy as clicking a mouse.

SHOP.COM is loaded with fantastic Market America-branded products, but also thousands of Partner Store products – like groceries from Alice.com. You shop once, and can purchase that same My List of products over and over again, just by click on “add to OneCart™.” It’s that easy.

Every time you purchase products using your My List, or through SHOP.COM, you’re contributing to your own earning potential. You’re filling your business up with Business Volume and Incentive Business Volume, and you’re making it a habit! If your entire organization is doing the same thing, you’re creating momentum that cannot be stopped!

This converts every dollar you spend into earning. Imagine what will happen if your entire team and organization did the same thing – especially during the holiday season! Every dollar spent holiday shopping would contribute to your annuity.

As JR says, “we need to lead people, teach people, organize people, and coach people to become a Product of the Product.” Get your friends’ shopping lists and set them up as My Lists on SHOP.COM! Show them how fun and easy shopping can be! You’ll be saving them money, earning them Cashback, and contributing to YOUR Shopping Annuity and success!

How are you contributing to your Shopping Annuity?

How to Take Advantage of Seasonal Shopping Needs

Everyone knows that the winter holiday shopping season is a huge time for online sales. However, Black Friday, Cyber Monday, and the shopping rush of December aren’t the only times of year when people need to stock up on party supplies, presents and holiday essentials. It’s important to know when these opportunities arise, so you can help your customers get exactly what they need.

Holidays like Halloween and Easter, and busy times like the back-to-school season are just some examples of when customers need to shop. With a little forethought, you can take advantage of these times to help bring shoppers to your SHOP.COM website. Not only are they sure to find just what they’re looking for – they also get the opportunity to earn Cashback! Try these tips to help turn seasonal shopping needs into your shopping annuity.

Make a MyList. What would you buy for yourself? What do you think your friends, family and customers will need to celebrate the holiday? Just go shopping and put together a MyList! Access MyList by clicking “My Account” on SHOP.COM, and clicking the “MyList” tab. You can share it on Facebook, pin it to your Pinterest account, or email it out to a contact. All you have to do to buy every item on the MyList is just click “add to OneCart™” – so it’s easy for you or your customers to get everything you need with a few clicks of the mouse.

Make a Trend. This month, put together your perfect Halloween party as a Trend. Shop for items you think would be great for anyone – be creative! It’s fast, it’s fun, and it will help you get to know your business even better. Once your Trend is finished, it’s live on SHOP.COM and anyone can find it. You can also share it with your friends and your social networks. If you don’t want to make a Trend, you can share one created by our fantastic SHOP.COM team!

Talk about holiday plans. Don’t forget about face-to-face interactions. When you’re out doing activities – whether it’s a PTA meeting, a wedding or just an errand – talk to the people you’re with! Find out what they’re doing, and you can make personal recommendations to them. Get them thinking about what they still need to buy, and then share the best place for them to do that shopping – SHOP.COM!

Don’t forget to shop for yourself! You need great items for the holidays too, and as JR Ridinger pointed out, you need to be a product of your own business in order to be a true success. This month offers a shopping opportunity with Halloween, but it’s not the only one! Get to know your customers – when are their busy birthday months? Do they celebrate Christmas, Chanukah, or a different holiday entirely? This could be your key to hopeless, lasting success!

Shopping Tips to Save You Time

Doesn’t it feel like you’re on the go all of the time? The online shopping revolution has enabled us to make purchase on the Internet, which saves the time and hassle of driving to a brick and mortar store. We love that SHOP.COM has everything we need with Cashback! Though it’s convenient, it’s still far too easy to get caught up scrolling through pages and pages of fun and unique products. If you don’t have the time to leisurely browse through SHOP.COM’s stores and products, here are some tips for making your shopping experience timely and stress-free.

 

Make a list. Before you go to the grocery store, what do you do? Before you go holiday shopping, what do you do? You make lists! Shopping online should be no different. Making a list of the products you are searching for gets you organized and is a timesaver that you’ll appreciate. SHOP.COM makes it easy to create and store virtual lists with My List. You can make lists for products that you regularly buy as well as lists for special occasions or wishlists. Create, edit, and delete them any time you’d like!

Shop the stores. You could search “women’s dresses” and waste time sifting through pages and pages of possibilities, but if you have a particular store in mind there’s a better way. Click “stores” next to the search bar and enter Old Navy, LOFT, etc. If your brand has a store page within SHOP.COM, it will take you directly there!

Take advantage of deals. Okay, maybe this isn’t a timesaver, but it’s a money saver and we like those, too! SHOP.COM already gives you Cashback on most purchases, but make sure you’re taking advantage of our Hot Deals that are updated regularly.

Get a Buddy. SHOP.COM’s ShopBuddy is going to become your new BFF. When you download ShopBuddy, all available coupons will be stored in one place which means that you don’t have to waste your time searching for deals all over the Internet! Acting as your personal assistant, ShopBuddy refreshes with up-to-date deals, which means that you don’t have to waste time sorting through expired or outdated offers.

Shopping online with SHOP.COM is a breeze. What will you do with your spare time?

Two Reasons Why Superfruits Are Good

Opuvita^TM has been in overwhelming demand since its introduction at International Convention in August. Now it’s back in stock and we’re enjoying our fruit fusion supplement every day! It’s all natural and preservative free, but those are only two of the many benefits of Opuvita! Prickly pear and sea buckthorn are two cutting edge ingredients that give Opuvita a great taste along with amazing health benefits! Here’s two reasons why these superfruits are so good:

 

They promote full-body wellness. While other ingredients are carefully tailored to enhance health in specific areas of the body, superfruits like the ones in Opuvita can support a range of areas including promoting cardiovascular health, and mood and weight management support.*

They’re yummy. Let’s face it: not all supplements taste great. Some are bitter, some are bland. A unique combination of prickly pear and sea buckthorn makes Opuvita taste smooth and sweet, with just the right amount of tart.

Superfruits are fast becoming a staple in the health & nutrition world and we are proud to offer this uniquely blended supplement that not only satisfies our sweet tooth, but also supports overall health!

Have you added any superfruits to your daily routine?

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Why Weekends Are the Perfect Time to Build Your Business

It’s Saturday. The weekday rush is over, and it’s time to kick your feet up and relax, right? Well, only partially. If you’re an entrepreneur, right now is the one of the best times to work on achieving your dreams. Why is the weekend such an ideal opportunity? There’s more than one reason!

 

You probably caught our six tips to make the most of your weekend, but knowing why weekends are an especially good time to work for yourself is important. If you’re having trouble thinking of the advantages of sacrificing a little relaxation time to focus on your own business, here are a few things to keep in mind:

• Most people are taking a break from the 9 to 5 grind. While there are plenty of J.O.B.s that work on weekends – everyone from overworked corporate employees to individuals working in restaurants and retail – a large percentage of the population is kicking back for the weekend. That means they have more available time to participate in gatherings like business presentations and shopping parties.
• It’s the perfect time to make plans. People have a hard time committing to evening activities during the week, but weekends are a great time to invite friends and acquaintances over for dinner, or out for an activity. Get to know them in a relaxed setting, and you can match them with products or fill up your Bean Jar.
• Activities are great ways to build your business in person or through social media. When you’re out doing things on the weekend, you’re meeting new people and have plenty of opportunities to snap some photos, tag yourself at locations, and start a buzz through your social networks. Get people wondering how they can afford to do the same things on the weekend – and you’ll have fun doing it!
• You can experience what it’s like to work for yourself – and get motivated! Working your own schedule during the weekend can help you truly realize what it is like to work for yourself, but not by yourself.

Don’t forget to end the weekend on a high note – with a call workshop! Building your business on the weekend doesn’t mean you’ve got to live a life of all work and no play. Take advantage of weekend opportunities to help your business grow faster, and you may be able to retire from that J.O.B. before you know it!

How do you stay motivated to work for yourself on the weekends?

Six Ways to Make the Most of Your Weekend

We’ve all been guilty of “working for the weekend” at one point or another, but when you have your own business, you may find yourself needing to work on the weekends. It can make it challenging to balance the requirements of successful entrepreneurism with the demands of daily life. Combining a relaxing weekend with a productive schedule is easier than you might think. Just keep these simple points in mind to maximize your weekend. 

 

• Don’t ditch your schedule. Sleeping in may seem like a simple luxury, but it has its drawbacks. Sleeping late can leave you drowsy all day, and make you feel like you’ve wasted your day. Sticking to your weekday routine will ensure that you have plenty of time to work and play.
• Get organized. Making a list makes a difference. It can help you prioritize tasks and reinforce productivity with a rewarding sense of accomplishment. Checking items off your list helps you make sure no task is forgotten.
• Start with work. Whether it’s housework or business work, beginning your day by completing even one task can set the tone for the rest of your weekend. It also gets work out of the way, so you can focus on relaxation when you’re ready.
• Make time for fun. Everyone needs to recharge, so make sure your weekend includes fun activities, whether it’s with friends, family or both. Don’t let your weekend be completely buried in work, or you’ll start the week unmotivated.
• Don’t multi-task. It makes it harder to complete tasks, and can actually make them take longer. You can get more done in less time if you focus on each item, one at a time.
• Take care of yourself! The weekend may seem like the perfect time to indulge your sweet tooth, but sugary snacks and high-fat munchies can leave you drained.  A healthy diet and exercise routine, paired with supplements for support, will keep you going strong all day long.

The weekend is well-known for being a time to play, but it’s an extremely good time to work on creating your own success. With the right motivation and determination, you could be working for yourself full-time – so you never have to wait for a weekend again. Want some more tips? Check out what Loren Ridinger has to say about the creating productivity while working from home. And don’t miss out on this top productivity tip!

How do you stay charged up to build your business on the weekend? Comment below and tell us!

DOUBLE Cashback Deals for October!

October is a great time of the year – fall is in the air, autumn treats are showing up everywhere, and Halloween is fun for the whole family at the end of the month. This year, SHOP.COM has made it better than ever with a great selection of Partner Stores offering double Cashback. Have you checked them out @ www.shop.com yet?

Costume Zone: 16% Cashback
Find Costume: 10% Cashback
Costume Craze: 12% Cashback
Anytimecostumes.com: 14% Cashback
Wholesale Halloween Costumes: 10% Cashback
CostumeSupercenter.com: 12% Cashback
SophiasStyle.com: 8% Cashback
Birthday in a Box: 20% Cashback

There’s never been a better time to get costumes and party supplies! With SHOP.COM, you aren’t just saving big – you’re earning big too! And don’t forget: you earn ½% Cashback on every qualifying purchase made by a customer you referred! Take advantage of these deals before they’re gone.

How are you sharing double Cashback Deals with customers?

Four Mobile Tools to Stay Organized

Being a successful entrepreneur is no walk in the park. Whether you’re organizing a to-do list or setting a plan of action into motion, there’s no shortage of responsibilities when you’re building a business. With everything you need to keep track of, why not turn to technology to simplify and save time?

 

We all know mobile technology is growing – and that’s made smartphones and tablets some of the most essential tools a business owner can have. We’ve sorted through and selected some of the very best mobile tools to help keep you organized.

Wunderlist: These days, managing a to-do list requires more than just pen and paper. This handy app is a perfect way to keep track of everything you need to get done, whether it’s today, tomorrow or next year. It’s free, and works on Macs, PCs, iPhones, Androids, Windows phones, Blackberries, and everything in between.
Mobile PRM: Managing the contact and follow-up information of prospective business partners doesn’t have to be a challenge. No matter where you are or what you’re doing, Mobile PRM makes it easy for you to enter, manage and check on the information you enter for prospects.

Bump: For Android and iPhone users, Bump is one of the handiest apps there is. You can share contacts, photos, and social network pages just by tapping phones together. You can save a lot of time entering contacts into your phone, and get all the information you need in seconds with this great tool.

Evernote: Great ideas can happen anywhere. Whether you’re at a call workshop or in your garage, this great app can help you remember all your best thoughts and ideas. It can also help you search for things quickly, saving you even more time. This easy-to-use app will help you get things done, so your to-do list doesn’t stack up.
Getting organized and staying that way is a key part of creating lasting success.  These aren’t the only apps that can help you stay ahead of the competition, but they are great options for keeping your business organized and simplified.

Want to learn more about great apps for entrepreneurs? Check out Staying Ahead of the Curve: The Best Apps for Entrepreneurs. Or, take a look back at the 5 Best Social Media Apps to make your business – and your social identity – more mobile.

What are some of your favorite mobile apps for staying organized?

Using Beauty to Promote Breast Cancer Awareness

October is Breast Cancer Awareness Month, and Market America is a proud supporter of this cause. We don’t want to let another day pass without telling you about two great ways to use our beauty products to help raise funds to support Breast Cancer Awareness.



For the month of October, Motives by Loren Ridinger® will be donating $1 from every sale of Motives® Mineral Lipstick in Aware to Earlier.org, an organization that strives to discover better early-detection methods for breast cancer. Early detection can make a huge difference in survival rates of this disease. This soft pink, shimmery lipstick goes great with any look and is an absolute essential for your Motives collection.

The Isotonix® line is also jumping on board to participate in Breast Cancer Awareness Month. For each bottle of Isotonix OPC-3® Beauty Blend sold during the month of October, $2 will be donated to Earlier.org.

These two great products are an easy, beautiful way to help make a difference in the fight against breast cancer. Share them with your friends and family to help make an even bigger change!

For more on how Market America and ma Cares are working with Earlier.org to help save lives, you can check out Remembering Kate and Fighting Breast Cancer with an Affair to Remember. And don’t forget to check out some of last year’s Profiles of Hope!

Will you be helping to save lives with Motives Mineral Lipstick, or with Isotonix OPC-3 Beauty Blend this month?

Three Ways ShopBuddy™ Makes Shopping Better

As paradigms shift, companies are looking for better ways to make shopping more enjoyable while matching people to products and products to people. With One-to-One Marketing, Market America has maintained a presence on the cutting edge of this phenomenon, but advances in technology – not to mention the acquisition of SHOP.COM – have allowed us to make it even more fun to shop. One new tool has made a remarkable difference for SHOP.COM customers and Shop Consultants – ShopBuddy.

 

How does ShopBuddy make shopping an even better experience?

• ShopBuddy lives in your browser, so it goes everywhere you do! That means you don’t have to remember to turn on a special feature – it’s automatic!
• ShopBuddy knows when you’re logged in – and makes it simple to log in when you aren’t. It’s easier than ever to ensure that you’re earning credit – whether it’s Cashback or IBV – while you shop, when you’re using ShopBuddy.
• ShopBuddy finds deals FOR you. ShopBuddy is always searching for the latest deals automatically, so when you visit a site, you never miss another coupon code or special offer again. Deals are updated every day, so you won’t have to worry about expired incentives.

ShopBuddy is an easy-to-get, easy-to-use tool to make the online shopping experience more fun and less frustrating – which is what everyone wants! Installing ShopBuddy is easy, and only requires that you enter your email address. As soon as it’s installed, you’re ready to go!

So, are you using ShopBuddy to simplify your shopping? What’s your favorite feature?

Be A Social Media Master: Eight Facebook Statistics that May Surprise You

Let’s face it, we’ve all done it. You log into to Facebook and notice that friend is bragging about the latest purchase she’s made and it piques your interest. In the next 24 hours, you find yourself researching that product, and in some cases, you’ll break down and buy it.

While a majority of us use Facebook to connect with friends and family, there’s a large segment of the social media giant’s population that is discovering how useful it can be to help make decisions on what they buy and when they’re buying it.

If you’ve ever had doubts about Facebook’s ability to help drive sales, take into consideration the following:

•  It’s NOT just for kids – Don’t be fooled into thinking social media is only being used by the younger generations. Roughly 28% of Facebook users are over the age of 55. This figure is growing every day – which means your audience on Facebook has the potential to grow into this market, too.
• There’s always an audience – About 3 out of 5 Facebook users are logging on more than once a day. That means that your posts and updates have the potential to be seen at any time of day. Finding the perfect frequency of posting can increase the visibility of your business page.
• It’s a great lead gen tool… REALLY! – One study has shown that social media has a 100% higher “lead-to-close” ratio than outbound marketing. That means that tools like Facebook are proven to be effective at generating worthwhile leads for businesses – more worthwhile leads than some forms of traditional marketing.
• Retail is the number one industry that acquires customers through social media – Facebook is the perfect outlet for retail businesses – especially online shopping opportunities. Are you taking advantage of this yet?
• Word of mouth marketing = sales! – Over 20% of Facebook users have made a purchase based on a  comments they’ve seen on Facebook. That means that opinions and testimonials matter. People share great experiences with products, which increases the likelihood that their network will buy those products, too.
• Don’t forget the weekends – Saturday and Sunday are the busiest days on Facebook for shares, comments, and other forms of engagement – so don’t ignore your Facebook page on the weekends! You could be missing out on huge possibilities.
• It Pays to Make Friends – 80% of friend requests are accepted. Don’t ignore that old high school contact just because they might not remember you. Say hi! This high percentage of acceptance means many people are looking to increase their network, which helps you increase your audience.
• Share Share Share! – Facebook users upload more than 255 MILLION photos to Facebook each day, and photos generate a huge amount of engagement with users. Don’t be left behind. Make sure you’re sharing details of your successes via photographs!

These are just a few key points to keep in mind when you’re using social media to build and share your business. Knowing your audience can help you increase the value of every post you share. Facebook can be an incredible business-building tool, if you use it correctly.

Have you used Facebook to match people to products yet? Which of these facts did you find most surprising? We want to know!

*Statistics provided by HubSpot Blog, Social Media Citizens, Media Crush, CIO.com

The Shopping Vine is a Hidden Treasure

We love that you’ve made the ma® Blog your home for Market America news, information and updates, but did you know that SHOP.COM hosts the Shopping Vine network? The Shopping Vine network is comprised of four separate blogs: Dwell Vine, Glamme Vine, Gadgette Vine and Sole Vine. Each blog features unique styles and inspirations from the consumer world and spotlights products that you can purchase on SHOP.COM!

The Dwell Vine is your go-to spot for home décor and DIY project ideas. Curious about which fondue pot to buy? Dwell Vine has a suggestion. Need some new tools for tailgating? Dwell Vine has you covered there, too.

The Glamme Vine explores all things fashion. The Emmy Awards were hosted last weekend and the Glamme Vine gave readers the scoop on the hottest looks from the red carpet. Purses, jewelry, makeup, and more are to be found on the Glamme Vine.

The Gadgette Vine appeals to the tech nerd in each of us, featuring cool products like a Darth Vader Desk Lamp and a washable keyboard for your computer. The best part is that everything you see featured here is available on SHOP.COM with the click of a button!

The Sole Vine gives you great information (and pretty photos!) for the trendiest fashions for your feet. From “Gagnam Style” oxfords to ladies fall boots, the Sole Vine is a fun read for every fashionista.

The Shopping Vine is a well-rounded blog network that can be utilized by Shop Consultants to share and promote unique products that are available on SHOP.COM. They’re contemporary, fresh, and a fun read. We encourage you to check them out and leave a comment on your favorite posts.

Which blog are you most excited to learn more about?

SHOP Mobile App Ranked in Internet Retailer’s 2013 Mobile 400 Guide

The SHOP.COM mobile app has met with success across the board since its release. A resourceful tool for Independent Shop Consultants and consumers alike, this app has been ranked in Internet Retailer’s Mobile 400 Guide for the second year in a row. For 2013, the SHOP Mobile app ranks at 55, a massive 150+ spots up from the 2012 guide. 

 

To achieve the rankings, Internet Retailer nabbed a third party team to assess the performance of each mobile app. SHOP.COM earned an “excellent” rating.

Internet Retailer predicts that mobile commerce will double in the coming year. We’re proud to stay on top of mobile trends that help to make Market America a technologically savvy company! With the future of mobile technology growing more expansive each day, it’s important to tailor our business to work well with mobile applications.

If you are interested in downloading the SHOP.COM mobile app, it is available for iPhone and Android. Download the app via your app store and start saving on your favorite Market America and Partner Store products. Just search “Shop Mobile”.

Have you tried the SHOP Mobile app? Tell us – what’s your favorite feature?

Three Essential Boards for Every Professional’s Pinterest Account

Pinterest is one of the top social media networks around. With a fun, easy-to-use interface and an engaging focus on images, it’s no wonder why this tool has made such a splash. Using Pinterest to help grow a business, however, can be confusing. With that in mind, here are three must-have boards that can help your Pinterest account have a big impact on your business.

• A Success Board. Pinterest is a great way to map out your goals – whether it’s a new car, a vacation, a new house, or something else entirely – in a visual format. This will help users with similar interests and goals find your account, and will get them talking about what they see! This creates engagement while reminding you just what you’re working toward.
• A Board Themed to Your Business. While you never want to be too heavy-handed marketing your business on Pinterest, it is important that you devote time and attention to becoming a trusted source. By pinning articles and images relevant to your business specialty, you can help create a following of individuals interested in those topics. For example, if you’re a Motives® Consultant, pinning images of trendy new looks alongside looks you’ve created can help ensure that Pinterest users know you’re in touch with what’s hot.
• A Shopping Board. Your business is about more than just Market America products. SHOP.COM is loaded with essential items you and your customers want and need. Go shopping! Pin your favorite items to a wish list board, or to a favorites board, to help give your friends and customers shopping ideas – and lead them back to your SHOP.COM site!

When you’re creating boards, it’s also important to consider what your board is called. Titles should be short and catchy, but clearly illustrate the board’s topic. When you’re pinning items, you should also consider search terms in the description tags. Use commonly searched terms to help ensure that your pins show up when users are searching Pinterest.

So, are you using Pinterest to help your business grow? What board do you pin to the most?

Five Tips to Dress Professionally this Fall

Cooler autumn weather usually means choosing clothes designed to keep you warm. It’s nice to get cozy on a cool fall evening, but there are plenty of occasions when an entrepreneur wants – and needs – to look professional. Dressing for success doesn’t have to mean giving up comfort; keeping a few simple tips in mind can ensure you’re warm, comfortable and chic all autumn long.

 

Whether it’s an event you’re leading, like a Motives® party, or an event you’re attending with prospective business partners, like an UnFranchise® Business Presentation, the right look can make a difference in the end results you experience. Your attire can also make a difference when you’re meeting new people. A put-together, professional appearance shows that you take yourself and your business seriously.

• Don’t bulk up. Wearing layers for warmth can look sloppy. Look for slim cuts that don’t create additional weight when you’re wearing them. Skip the chunky sweater for one that’s cut to flatter your shape, whether you’re a man or a woman.
• Try a blazer or sport coat. Instead of grabbing a sweatshirt to fend off the autumn chill, go with the more chic, sleek look of a blazer or sport coat. It adds professionalism to any outfit, and warmth!
• Look for lining. Cool fall breezes are crisp and refreshing – unless your wardrobe isn’t prepared for them! When selecting business casual or dress pants, make sure they’re fortified enough to stand up to the cooler weather. It’s hard to feel confident if you’re chilly!
• Try the season’s trends. Every closet should contain a mix of timeless pieces – like black dress pants, a classic suit, and a button-down shirt – and complementary items following the season’s trends. This helps ensure that an outfit never looks outdated. Whether it’s adding a vest to a men’s suit to take advantage of this season’s three-piece-suit look, or choosing baroque print for a women’s top, there are plenty of trends to try out this season!
• Don’t forget comfort! When dressing for any gathering, presentation or meeting, it’s important that you’re comfortable. The confidence of a good, professional outfit paired with the relaxed feeling of comfortable clothing will help you give the right impression, every time. Don’t be afraid to spend some time at the store, and skip items that leave you itchy or uncomfortable.

When you’re dressed to the nines, you’ll find that others will take you more seriously – and you’ll feel more confident yourself. For more tips on looking sharp this fall, check out some of the Loren Ridinger’s must-try fall trends, or read Dressing for Success.

How do you integrate trends into your professional wardrobe? Tell us – do you add seasonal updates to your favorite outfits, or do you tuck them away for next year?

Catching Up with Loren in THINK Magazine

Loren Ridinger, Senior Vice President of Market America, entrepreneur, Internet mogul and fashion icon, is well known for creating a stir in Miami’s society pages. Since her recent surgery to treat a brain aneurysm, she has become even more outspoken as a philanthropist and advocate for taking charge of your life. THINK Magazine, South Florida’s cutting edge source for information, has taken notice.

 

Loren’s journey through diagnosis and treatment of a brain aneurysm is highlighted in the pages of THINK’s September issue. Loren has been inspiring others and encouraging people around the world to make sure they’re their own advocates – all through the use of Twitter. In just 140 characters, she has been creating a conversation to motivate others in her position to get the help they need, while also sharing valuable information about this rare condition.

Loren has turned a tool for communication into a method of creating change. You can read more about it by clicking here, or in the pages of this month’s THINK Magazine. It’s fast and free to view the digital magazine! You can learn even more about Loren’s experience recovering from her brain aneurysm by visiting Loren’s World, and be sure to follow Loren on Twitter – @LorenRidinger.

How are you using social media to create change in your world?

Four Everyday Essentials, One Must-Have Kit

It’s no surprise that people want to achieve good health. Individuals are always looking for ways to ensure that they’re getting proper, balanced nutrition and fueling their bodies with what they need. Sometimes, though, the process of creating a balanced wellness routine can be overwhelming. Market America, however, has good news for those who want to simplify their supplement routines.

Since it was launched, the Isotonix® Daily Essentials Kit has received a phenomenal welcome in the marketplace. With four products chosen to help create a solid foundation of supplementation, this kit can help support lasting wellness.

The Isotonix Daily Essentials Kit provides the foundational support of Isotonix Multivitamin without Iron, which helps maintain normal immune functions while also helping to compensate for deficiencies common in the American diet. To help facilitate physical and mental energy, Isotonix Activated B Complex supplies this vital nutrient group in its most biologically available, easily absorbed form. Isotonix Calcium Plus provides the well-known support for both bone health and healthy body weight, along with providing the important promotion of normal hormonal production and activity. Finally, Isotonix OPC-3® helps maintain healthy blood glucose and cardiovascular health, while also fighting off free radicals.

Creating a balanced supplement routine and supporting health and wellness is simpler than you might think. The Isotonix Daily Essential Kit can help make it easy. Find out more information by visiting SHOP.COM and searching for Isotonix Daily Essentials.

What’s your most essential Isotonix product? Tell us!

Growing Overseas with Motives® by Loren Ridinger

Motives by Loren Ridinger is making a huge impact across the Atlantic. In the United Kingdom, this high-quality line of cosmetics, which helps women of all ages and skin tones achieve a beautiful look, is taking off at an amazing pace. Business-building materials are in high demand in this new market – and Market America is making sure they have what they need.

To help share this line with a new market, a new presentation was in order. Covering the latest press and a combination of trendy products and classic essentials, this presentation shows off the opportunity Motives offers, and all the benefits. It’s just what Market United Kingdom has been waiting for – and it’s great for Motives fans all around the world.

You can take a look at the latest UK presentation for yourself by downloading it here. Or, refresh yourself on the newest products and the Motives line by visiting UnFranchiseTraining.com and downloading the most recent presentations.

Have you started building your business in the United Kingdom? What’s your favorite part of expanding internationally?

Making Waves in Ocean Drive

It’s no secret that Loren and JR Ridinger have made a splash in Miami society. Loren’s eye for fashion and beauty have set her apart – especially with the inception of Loren Jewels. This high-quality, high-fashion line of enviable jewels has been spotted on everyone from Jennifer Lopez to Kim Kardashian. So where has Loren been spotted most recently?

 

Now celebrating its 17^th year, Ocean Drive magazine is known for reporting on the hottest fashion, highest society, and greatest entertainment in Miami. It comes as no surprise that you can find Loren in the pages of their latest issue. The article highlights Loren’s business savvy and cutting-edge fashion sense. You can check out the article for yourself – click here to take a look.

*photographs by SETH BROWARNIK Additional photographs by GREG MINASIAN and PETER RICHARDSON, provided by Ocean Drive

Loren and JR were both in attendance at Ocean Drive’s 17^th anniversary celebration beside some of their closest friends, like Larsa and Scottie Pippen, and Kim Kardashian. It was a star-studded event, celebrating the best and the brightest in Miami and Ocean Drive’s years of sharing their success, along with the latest trends and hottest topics. You can flip through the event’s photo gallery to see just who was rubbing elbows in Miami.

Have you checked out the latest issue of Ocean Drive? Tell us your favorite part of Loren’s story!

Five Time-Saving Tips for Busy Entrepreneurs

Late summer and fall are busy times of the year. There are back-to-school routines and hectic work schedules that demand time and attention.  Working longer in-office hours and dealing with at-home pressures can make it challenging to devote time to your own business. However, there are a few tips and tricks that can help you make the most of every day.

 

1. Be prepared for the next day. Lay out work clothes and make lunches the night before. This will make mornings less hectic, reducing stress for the rest of the day.  

2. Double your recipes. Making meals is rewarding and often healthy, but usually time consuming. When you’re taking the time to put together good food for you and your family, make sure to prepare extra servings, specifically to use on another day. Leftovers are schedule-friendly meals that will help you have more time to devote to your business on another day. 

3. Have a plan. When it’s time to work on your business, know what you’re going to accomplish. A list of top priorities will ensure that you get the essentials done every day. 

4. Leave your business at home. Don’t let the day job and your business cross over – focus on each job, one at a time. You’ll get more done in the office, which will help you avoid more late-night work days. If you need to check in on a customer or do some maintenance on your business, wait until lunch or a time when you can give it your full attention. 

5. Use technology. Smartphones, tablets, mobile apps and social media have made it easier than ever to build your business on-the-go. Take advantage of these tools. If you’re riding home in a carpool, for example, maximize your time by engaging with potential customers on Facebook.

So how do you turn busy days into business-building success stories? Comment and share your tips!

The New marketamerica.com – What You Need to Know

The new corporate site is LIVE! We want to make sure that everyone can make the most of this great new resource. With that in mind, we’d like to share a few answers to some frequently asked questions.

Why did Market America decide to create a corporate site?

Market America is a growing force in the e-commerce marketplace. By creating a site in the style of Fortune 500 companies around the world, Market America has developed an invaluable tool for Independent Shop Consultants and prospective business partners alike. With one central location that where anyone can access the latest information about the amazing things we are accomplishing as a company, Independent Shop Consultants can easily share new information with prospective partners. The new marketamerica.com clearly outlines and defines Market America as a corporate entity, and shares the trustworthy brand power we have built over the past 20 years.

Who is the new marketamerica.com designed for?

The new marketamerica.com is specifically designed for a business audience. Prospective business partners and entrepreneurs who need to know more about the UnFranchise® Business and Market America are all intended viewers of the site. However, it is important to note that Independent Shop Consultants do not receive a marketamerica.com Portal – this is a dedicated, corporate site outlining the company as a whole.

Can I customize the new marketamerica.com to incorporate my business’ information?

The new marketamerica.com is designed to reflect Market America as a unified corporate identity – it doesn’t share the particulars of any individual’s UnFranchise Business. Independent Shop Consultants can create customized websites detailing their personal businesses by creating their own Distributor Recruiting Sites (DRS). Visit explorema.com for more information about how to create your own business-specific website to share with potential business partners.

Can people still shop on marketamerica.com?

No! marketamerica.com has transitioned fully to a corporate website, and no longer offers customers a shopping experience. SHOP.COM features all the latest advancements, as well as invaluable tools like ShopBuddy^TM, SHIPFREE and DOUBLE Cashback, providing the ultimate online shopping experience. Customers can find the latest Hot Deals, trends, and more on their Independent Shop Consultant’s SHOP.COM site. Be sure to direct your customers to SHOP.COM for all their shopping needs.

What about the Preferred Customer accounts I created on the old marketamerica.com?

Your Preferred Customer account has already been transitioned to SHOP.COM! All you have to do is enter your login information, and your account – including all the Cashback you’ve earned on the old marketamerica.com – will come up on SHOP.COM. It’s that easy.

How do I share marketamerica.com with prospective business partners?

Just send them the link! It’s that easy. You can help walk them through the site personally, or follow up to discuss any questions they may have. After sharing the new marketamerica.com, you should be setting up prospective business partners with a showing of the Plan, or a home business presentation.

Looking for more information? Check out Facebook to watch informative walkthrough video led by Jeremy Fennema, Director of Internet Services and Training. Also, be sure to take part in our Live Chat tomorrow, September 18, from 1:00-2:00 p.m. (EDT) on Market America’s Facebook page.

So what’s your favorite feature on the new marketamerica.com?

Saving Big with Auctions

Ever since eBay (which launched in 1995 as AuctionWeb) made waves with online auctions, this fast-paced form of e-commerce has been an essential part of shopping on the web. Auctions allow shoppers to save big on hard-to-find items that they want or need – and purchases are delivered right to their door. Market America identified this trend, and was quick to launch ma Auctions – Market America’s flagship auction site.

 

Independent Shop Consultants and customers alike have been utilizing ma Auctions since its inception to get great deals on everything from jewelry and watches to sports memorabilia. With the upcoming launch of the new marketamerica.com and the full migration to SHOP.COM as the consumer-facing shopping site, it was time to reimagine this shopping outlet. The result? The new SHOP Auctions site.

Designed for ease-of-use, this sleek new site can be quickly accessed by simply visiting SHOP.COM and clicking on the Auctions tab – located in right-hand corner of the main navigation bar. Product details are available at the click of a button, and auctions are searchable by keywords, or sortable by category. Whether it’s home and garden items, electronics or tools, SHOP Auctions ensures easy navigation and fast bidding. Placing a bid is as easy as entering the amount you want to bid into the provided bar under the product, and clicking “Bid Now!” It couldn’t be easier.

See a great product for a friend or family member? Sharing it with them is easy. With the click of a button, you can email a product directly to a contact, or share it on Twitter, Facebook and your other social media sites.

Not only can shoppers get great deals on SHOP Auctions, but they can also earn 2 percent Cashback on each and every purchase! That makes even the best deal even better. Independent Shop Consultants also earn an enviable 9 percent IBV through SHOP Auctions!

Is there an item you’ve had your eye on? SHOP Auctions is the perfect way to get the elusive product you’ve been looking for. What are you planning to bid on first?

Introducing the new marketamerica.com

Twenty months ago Market America acquired SHOP.COM in a move that will forever change the future of our company, as well as the lives of thousands of our hard-working Shop Consultants around the world. Now, the true impact of this acquisition will begin to take shape.

 

On Monday, September 17^th, SHOP.COM will become the official consumer-facing site for our company, while marketamerica.com will become an incredible recruiting tool for Shop Consultants and prospective business partners to utilize.

Fortune 500 companies utilize their corporate sites to deliver valuable information to potential investors, and while Market America might not have investors per say – we know our Shop Consultants and their prospects need a central location to learn more about the amazing things we are accomplishing as a company.

The new marketamerica.com will not only highlight the success of our Shop Consultants and UnFranchise® Owners, but it will also help them establish credibility and validity in the field – because it will present information that reinforces what they have already presented to their prospects. Potential business partners will find all the information they need on the new marketamerica.com, making it that much easier for them to learn about this remarkable business and many of our key concepts.

One of the most important aspects of the changes occurring on Monday is the fact that SHOP.COM will now become the official consumer-facing storefront for our amazing business. That’s right, your customers will no longer be able to purchase products from marketamerica.com. Rather, they will visit the new, enhanced SHOP.COM for all purchases.

We did this to arm our Shop Consultants with the absolute best tools for success, and we feel that by providing our Shop Consultants with SHOP.COM storefronts we are helping them tap into the most powerful shopping URL in the world!

Over the course of the next few months we’ll continue to unveil a host of improvements and upgrades to our sites, as we continuously strive to provide the best possible shopping experience online!

Stay tuned on the ma Blog for more updates about these amazing changes, and be sure to visit the Market America Facebook Page on 1:00 PM EDT, Tuesday afternoon for a very special online chat with Market America | SHOP.COM COO, Marc Ashley, and Director of Internet Services and Training, Jeremy Fennema. Also, to stay up to date on all the action on Twitter be sure to use the hashtag #shoponSHOP!